Email Marketing Blog » email http://blog.emailserving.com Direct email marketing and easy email list management Mon, 21 Jun 2010 16:58:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Why use house e-mail list http://blog.emailserving.com/house-email-list/ http://blog.emailserving.com/house-email-list/#comments Sun, 01 Nov 2009 05:00:53 +0000 Admin http://blog.emailserving.com/?p=58 The list of people who subscribe newsletter on your site is your house e-mail list. The data from survey last year shows the higher conversion rates and the value per visitor.

house email list

People always neglect such gold mine without doing anything on it.

]]> http://blog.emailserving.com/house-email-list/feed/ 5 Retail Industry Summer Email Marketing Deliverability Benchmarks http://blog.emailserving.com/mail-deliverability-benchmarks/ http://blog.emailserving.com/mail-deliverability-benchmarks/#comments Wed, 14 Oct 2009 14:08:25 +0000 Admin http://blog.emailserving.com/?p=49 Retailers who sell books, music, movies are on the top listing of email deliverability.  The 95% inbox rate is 18% higher than the average of all other industry sectors.

The data was tracked between June 1 and September 1, 2009.

Inbox Bulk Blocked or Missing
Books, Music, Movies 95% 4% 1%
Food & Beverage 87% 5% 8%
Spots / outdoor 87% 8% 6%
Misc. Retails 82% 9% 9%
Gifts & Collectibles 78% 4% 18%
Technology / Electronics 73% 6% 21%
Hardware / Tools 63% 3% 37%
Apparel & Accessories 60% 3% 37%
Automotive 59% 4% 37%
All Verticals 77% 7% 16%
]]> http://blog.emailserving.com/mail-deliverability-benchmarks/feed/ 1 The direct email marketing service allows you to track easily http://blog.emailserving.com/email-track-easily/ http://blog.emailserving.com/email-track-easily/#comments Tue, 22 Sep 2009 16:54:39 +0000 Admin http://blog.emailserving.com/?p=15 EmailServing is Trusted by Small Businesses, Fortune 500 Companies, and over 550,000 Users!

EmailServing allows businesses, non-profit organizations, and associations to easily manage subscribers, create email campaign, track your newsletters, and give you report. We believe that email marketing should be really easy and affordable to built and designed from the ground up to give you all the features you need. At the same time, we still make it easy enough for anyone to create permission-based email marketing campaigns with high deliverability.

]]> http://blog.emailserving.com/email-track-easily/feed/ 4 Effective Email Marketing http://blog.emailserving.com/effective-email-marketing/ http://blog.emailserving.com/effective-email-marketing/#comments Mon, 21 Sep 2009 19:51:54 +0000 Admin http://blog.emailserving.com/?p=5 Many organizations are using affordable email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?
In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money.
]]> http://blog.emailserving.com/effective-email-marketing/feed/ 3 Launching New Email Marketing Service – Emailserving.com http://blog.emailserving.com/launching-new-email-marketing-service-%e2%80%93-emailserving-com/ http://blog.emailserving.com/launching-new-email-marketing-service-%e2%80%93-emailserving-com/#comments Mon, 03 Aug 2009 17:16:43 +0000 Admin http://blog.emailserving.com/?p=47 Clicksor.com Inc. introduces Emailserving.com (http://www.emailserving.com) a new division of service for email marketing. This emailing service allows members to enhance their marketing plan to include direct email marketing along with display advertising at Clicksor. Leverage the power of our system to deliver highly-targeted ads across email. Marketers and affiliates can utilize this emailing service to increase their sales conversions and gain valuable feedbacks.

]]> http://blog.emailserving.com/launching-new-email-marketing-service-%e2%80%93-emailserving-com/feed/ 2