Email Marketing Blog » effective http://blog.emailserving.com Direct email marketing and easy email list management Mon, 21 Jun 2010 16:58:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Effective Email Marketing http://blog.emailserving.com/effective-email-marketing/ http://blog.emailserving.com/effective-email-marketing/#comments Mon, 21 Sep 2009 19:51:54 +0000 Admin http://blog.emailserving.com/?p=5 Many organizations are using affordable email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?
In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money.
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