Retailers who sell books, music, movies are on the top listing of email deliverability. The 95% inbox rate is 18% higher than the average of all other industry sectors.
The data was tracked between June 1 and September 1, 2009.
| Inbox | Bulk | Blocked or Missing | |
| Books, Music, Movies | 95% | 4% | 1% |
| Food & Beverage | 87% | 5% | 8% |
| Spots / outdoor | 87% | 8% | 6% |
| Misc. Retails | 82% | 9% | 9% |
| Gifts & Collectibles | 78% | 4% | 18% |
| Technology / Electronics | 73% | 6% | 21% |
| Hardware / Tools | 63% | 3% | 37% |
| Apparel & Accessories | 60% | 3% | 37% |
| Automotive | 59% | 4% | 37% |
| All Verticals | 77% | 7% | 16% |
Tags: benchmarks, deliverability, email