As some of you might have already heard, Digg Ads are out. This is a new advertising method created by the social news website Digg.
Digg Ads will be displayed as Digg news on their website. The ads will have “sponsor†placed on top, to distinguish itself from regular Diggs to Digg Ads. Users can determine the outcome of the ads by actively participating in the process. The more a user Diggs an ad, the less the advertiser will have to pay. However, the more the ad is buried by the user, the more the advertisers will be charged. This is exactly the same thing users do with their regular Diggs. The idea behind this system is to encourage advertisers to create honest and organic contents much like the Diggs stories you see every day. It also gives the user the power to control the ads they want to support and the ads they want to burry.
Potential Benefits:
• Users are able to control the ads they want to support or burry
• Let advertisers know success and fail ads
• Another innovative way for advertisers to market their products/services
• Transparent advertising
• Providing users with relevant ads
Potential drawbacks:
• Sneaky and deceptive, might turn users away from regular Digg stories
• Disguising ads as stories
• Overtime, this system will train users to burry every single ad
• When ads are buried, advertisers are being punished by users not interested in the ad
• Ads don’t stayed buried, it appears in 3-4 pages after
• Hard to determine how much a ad is worth to the advertiser