Email Marketing Blog » marketing research http://blog.emailserving.com Direct email marketing and easy email list management Thu, 07 Jul 2011 21:25:37 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Retail Industry Summer Email Marketing Deliverability Benchmarks http://blog.emailserving.com/mail-deliverability-benchmarks/ http://blog.emailserving.com/mail-deliverability-benchmarks/#comments Wed, 14 Oct 2009 14:08:25 +0000 Admin http://blog.emailserving.com/?p=49 Retailers who sell books, music, movies are on the top listing of email deliverability.  The 95% inbox rate is 18% higher than the average of all other industry sectors.

The data was tracked between June 1 and September 1, 2009.

Inbox Bulk Blocked or Missing
Books, Music, Movies 95% 4% 1%
Food & Beverage 87% 5% 8%
Spots / outdoor 87% 8% 6%
Misc. Retails 82% 9% 9%
Gifts & Collectibles 78% 4% 18%
Technology / Electronics 73% 6% 21%
Hardware / Tools 63% 3% 37%
Apparel & Accessories 60% 3% 37%
Automotive 59% 4% 37%
All Verticals 77% 7% 16%
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