There’s nothing more frustrating than designing and creating your email marketing program only to have it sent directly to the junk box. If are using a paid email service or have a very big list, this could cost you hundreds of dollars a month. Below are 5 tips that will help prevent your emails from turning into junk.
1) Have Your Clients White-List Your Email Address: As easy as this might sound, people simply just don’t do it. Even if you have a good IP and you are using a trusted paid service, your emails can still be classified as junk or blacklisted on a personal level. Personal filters within Outlook or even Gmail might detect and send your valuable newsletters to junk. So always before you start sending out your offers, ask your clients to white-list your emails.
2) Don’t Use Spammy Subjects: Subject should correspond to the content of your email. If you use spammy subjects like “free mp3s” and your contents aren’t even related to mp3s, then your emails might get into your client’s junk box. Having a misleading subject is also spamming and illegal.
3) Have Relevant Contents: Your subscribers sign on to your list because you offer them news and tips on a particular subject. It’s okay to sell offers on the side, but only if you have told your subscribers in advance. If your newsletters are about gaming and all of a sudden you start selling acai berry offers, then your email might end up in junk. Let your subscribers know beforehand if you are going to sell them something.
4) Don’t Just Use One Image: This is wrong on so many levels. As we mentioned before, personal filters in outlook or even Gmail and Hotmail might send your emails to junk just because it looks like junk. A lot of emails sent with only one image will have a higher chance of being classified as spam. Even if you manage to get through, for email servers that blocks images, all your clients might end up seeing is one giant “X”.
5) Use a Trusted Email Marketing Service: If you are planning to send emails to sell offers, always use a trust professional email marketing service. They have developed relationship with many different servers to allow better deliverability of your emails. Professional email marketing services also have tracking and reporting features to give you a better idea on how your offers are working.
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