Archive for October, 2009

Affordable email marketing solutions by Emailserving.com

Monday, October 19th, 2009

Email marketing is one of the great ways to promote your products and services online. There are many different companies out there offering email marketing services. But if you are looking to target the right type of customers as well as an affordable email marketing platform, look no further than Emailserving.

email marketing solutions

Emailserving is an affordable email marketing platform. You can select monthly payment plans or the pay-as-you-go option. For as low as $10/month, Emailserving lets you send unlimited emails for up to 500 subscribers. This is perfect for small businesses that want to promote their products and services as well as loyalty programs. If you are not sure that a monthly plan is right for you, then try the pay-as-you-go plan. For $15, you will receive 1500 email credits to send up to 1,500 subscribers. This is perfect for users that want to try out the program and see what type of results that Emailserving can offer.

All Emailserving plans come with FREE:
• Image hosting
• Campaign archives
• XML, CSV, etc email data upload
• Email subscription forms to place on your website
• Built-in templates. No coding required to build professional campaigns.
• List segmentation & Interest groups to target subgroups of your list
• Multiple manage accounts
• Detail ROI reports.

Still not convinced? Than try the program for FREE, you have nothing to lose. As a special offer, Emailserving is offering 50% off to all payment plans in the month of October. Sign up now.

Retail Industry Summer Email Marketing Deliverability Benchmarks

Wednesday, October 14th, 2009

Retailers who sell books, music, movies are on the top listing of email deliverability.  The 95% inbox rate is 18% higher than the average of all other industry sectors.

The data was tracked between June 1 and September 1, 2009.

Inbox Bulk Blocked or Missing
Books, Music, Movies 95% 4% 1%
Food & Beverage 87% 5% 8%
Spots / outdoor 87% 8% 6%
Misc. Retails 82% 9% 9%
Gifts & Collectibles 78% 4% 18%
Technology / Electronics 73% 6% 21%
Hardware / Tools 63% 3% 37%
Apparel & Accessories 60% 3% 37%
Automotive 59% 4% 37%
All Verticals 77% 7% 16%

What do you think about the Digg Ads?

Monday, October 5th, 2009

As some of you might have already heard, Digg Ads are out. This is a new advertising method created by the social news website Digg.
Digg Ads will be displayed as Digg news on their website. The ads will have “sponsor” placed on top, to distinguish itself from regular Diggs to Digg Ads. Users can determine the outcome of the ads by actively participating in the process. The more a user Diggs an ad, the less the advertiser will have to pay. However, the more the ad is buried by the user, the more the advertisers will be charged. This is exactly the same thing users do with their regular Diggs. The idea behind this system is to encourage advertisers to create honest and organic contents much like the Diggs stories you see every day. It also gives the user the power to control the ads they want to support and the ads they want to burry.
Potential Benefits:
• Users are able to control the ads they want to support or burry
• Let advertisers know success and fail ads
• Another innovative way for advertisers to market their products/services
• Transparent advertising
• Providing users with relevant ads

Potential drawbacks:
• Sneaky and deceptive, might turn users away from regular Digg stories
• Disguising ads as stories
• Overtime, this system will train users to burry every single ad
• When ads are buried, advertisers are being punished by users not interested in the ad
• Ads don’t stayed buried, it appears in 3-4 pages after
• Hard to determine how much a ad is worth to the advertiser