Email Marketing Blog

There’s nothing more frustrating than designing and creating your email marketing program only to have it sent directly to the junk box. If are using a paid email service or have a very big list, this could cost you hundreds of dollars a month. Below are 5 tips that will help prevent your emails from turning into junk.

1) Have Your Clients White-List Your Email Address: As easy as this might sound, people simply just don’t do it. Even if you have a good IP and you are using a trusted paid service, your emails can still be classified as junk or blacklisted on a personal level. Personal filters within Outlook or even Gmail might detect and send your valuable newsletters to junk. So always before you start sending out your offers, ask your clients to white-list your emails.

2) Don’t Use Spammy Subjects: Subject should correspond to the content of your email. If you use spammy subjects like “free mp3s” and your contents aren’t even related to mp3s, then your emails might get into your client’s junk box. Having a misleading subject is also spamming and illegal.

3) Have Relevant Contents: Your subscribers sign on to your list because you offer them news and tips on a particular subject. It’s okay to sell offers on the side, but only if you have told your subscribers in advance. If your newsletters are about gaming and all of a sudden you start selling acai berry offers, then your email might end up in junk. Let your subscribers know beforehand if you are going to sell them something.

4) Don’t Just Use One Image: This is wrong on so many levels. As we mentioned before, personal filters in outlook or even Gmail and Hotmail might send your emails to junk just because it looks like junk. A lot of emails sent with only one image will have a higher chance of being classified as spam. Even if you manage to get through, for email servers that blocks images, all your clients might end up seeing is one giant “X”.

5) Use a Trusted Email Marketing Service: If you are planning to send emails to sell offers, always use a trust professional email marketing service. They have developed relationship with many different servers to allow better deliverability of your emails. Professional email marketing services also have tracking and reporting features to give you a better idea on how your offers are working.

For your convenience, please bookmark the following.

http://member.emailserving.com/member

http://blog.emailserving.com

Grow Your Business Today With Our Proven Email Marketing System

Start right away – Login to your account now.

You can also Sign up for a Free Trial account and send up to 200 emails a month, unlimited.

The CSV Bug has been resolved, all users should be able to upload their list via csv.

If you are still having difficulties with the system. Feel free to contact us at anytime.

Best,

Emailserving Support Team

Dear Users,

There is a bug in the system which is currently preventing some users from uploading list via csv.

Our IT specialists have already identified the bug and expect it to be solved by 6:00pm EST.

In the mean time, we recommend that you use XML to upload your list to Emailserving.

Feel free to contact us at anytime.

Best,

Emailserving Support Team.

Dear Emailserving Users,

www.Emailserving.com will down on Thursday, February 11, 2010 (10:00-12:00am EST) for about 2 hours for a scheduled major system update.

Please plan all your email campaigns and auctions before or after that time. If you need to launch your campaigns on that day, we recommend that you do it no later than 6pm EST.

This major system update will add new functions for existing and new Emailserving users. It will also improve overall performance and deliverability to the system

We apologize for the inconvenience.

Sincerely,

Emailserving Support Team